n the Alcoholic Beverage Industry, we focus on the legal, 3 Tier system in order to achieve goals. But the unspoken Tier we need to focus upon more is the Consumer.
Without the Consumer, none of the other Tiers can be successful. In State of Wine the 3 Tier System is not a trickle down from Supplier, rather, it is an infinite circle of influence.
State of Wine celebrates each state in its uniqueness of laws and products. We invite all Suppliers to participate on our website, giving the Consumer a first-time ever browsing experience of most or all the products in a single State. We are, in essence, creating a grand Wine & Spirit List for the Consumer.
iving the Consumer full spectrum choices in each State encourages growth and communication between and among all of the Tiers. More choices result in more sales and will expand points of distribution and volume.
We highlight the best in all states by including features on in-State wineries, destinations, events and tastings. We encourage Suppliers and Distributors to participate in finding new roads to achieving success year after year. Together, we can grow sales and create an ever-improving experience for the Consumer, who is ultimately our #1 Guest.